Audi Opens “Iron Man” R8 Micro-Site, Gives Us A Few More Seconds Of Hot Video Action
“The Audi R8 is the perfect car for Tony Stark,” says Iron Man’s director Jon Favreau. “It’s a technical masterpiece, it’s fast and safe - and it’s the ultimate eye-catcher.” Tony Stark delights in luxury; he’s intelligent, demanding and a lover of life to the full. Naturally he utilizes his exceptional abilities for the good of mankind - when he takes on the personality of Iron Man, his super-hero alter ego. There has never been a comic-strip hero with such a deep-seated understanding of technology and the opportunities opened up by innovation and progressive ideas.
After the big Super Bowl blitzkrieg, we all kind of knew the media marketing on Iron Man would muscle it’s way beyond mere trailers, and it just has. The culprit? Audi, of course. The multi-ringed brand has spent some serious Deutsche-marks to set up a mini-site for the movie that shows off the R8, the rest of the Audi lineup, some historical background on the brand all about the Vorsprung durch Technik and about three whole seconds of all-new footage from the new movie with some Audi hand-job action spliced with it.
Whatever.We’re still excited about the movie and everyone already knows how excited we already are for the Audi R8. Although we’d prefer they’d have used the “Iron Man Red” Audi R8 V12 TDI Le Mans we saw live in Geneva. Full press release below the jump.
